March 13, 2026 15:46

When presenting its strong 2025 full-year results, Denmark’s Lego Group updated shareholders on its environmental policies and, in particular, on the use of more sustainable materials to manufacture its bricks (in ABS) and other toys.

The company said it increased total sustainability investments by 20% last year versus 2024, to a level more than three times higher than in 2022.

Sixty-four percent of the raw materials purchased to make Lego bricks, excluding colourants, came from more sustainable sources, up from 50% in 2024.
According to the Danish company, this result was achieved by increasing the share of certified mass-balance bio-circular resin to 60% from 47% in 2024, and segregated material to 4% from 3% a year earlier. The latter category includes green polyethylene (bio-PE) and acrylonitrile butadiene styrene modified with bio-based or recycled content (arMABS), partly obtained from the recycling of artificial marble worktops.
This translates into an estimated average of 52% renewable and recycled sources in the raw materials purchased to make Lego bricks.

The company is also continuing trials under the Replay programme, which involves collecting bricks no longer used by families and, once sorted and cleaned, directing them to donations.
The Lego Group said it is testing different take-back and reuse approaches to better understand consumer preferences, as well as the sorting technologies and supply chains needed to keep bricks in circulation.

As for investments, in 2025 the group opened a new factory and a regional distribution centre in Vietnam, while work continued on the plant in the United States. Existing sites in Hungary, Mexico and China were also expanded.

As noted, the Danish group’s financial results were positive: revenue rose 12% last year to DKK83.5 billion, equivalent to €11.18 billion. Operating profit increased 18% to DKK22.0 billion, while net profit climbed 21% to DKK16.7 billion (€2.24 billion).

“We are very pleased with our record performance in 2025, building on last year’s success,” commented CEO Niels B. Christiansen (pictured). “Our innovative and extensive portfolio, combined with the strength of the LEGO brand and an effective operating model, drove high demand.” “As we continued to invest in future growth,” he added, “we brought multi-year strategic investments to life and reached more than half renewable and recycled content in the materials we buy to make LEGO bricks.”

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