January 15, 2026 15:07
The Austrian packaging and recycling group Alpla reported a slight increase in revenue in 2025 despite a weak global backdrop, supported by acquisitions and continued investment.
Revenue rose to €5.2bn from €4.9bn a year earlier. The company expanded its global footprint to 206 sites in 45 countries and increased its workforce to nearly 25,500.
Chief commercial officer Nicolas Lehner (pictured) attributed the stable performance to long-term strategic decisions, targeted investments and risk-conscious planning.
“Growth markets can change, demand can fluctuate and costs can rise. We experienced this in 2025, particularly in the beverage market and in recycling – and it is having a painful impact on the entire industry. This makes it all the more important to have a clear plan and focus on customer benefits. We are consistently driving both of these forward at Alpla.”
Market performance varied by region. In Europe, margins remain under pressure amid higher costs and subdued demand. By contrast, North and South America returned to growth, particularly in blow-moulded containers.
Recycling continues to be a challenging segment. Through its ALPLArecycling division, Alpla operates PET and HDPE plants across Europe, the Americas, Africa and Asia. The company pointed to a widening cost gap between virgin and recycled materials, as well as rising risks from low-quality imports.
“If the EU does not take countermeasures, the PPWR will backfire,” Lehner said, adding that Alpla is working with other industrial companies to promote fair market conditions.
Following a revision of its 2030 recycling targets, Alpla has launched new projects, including a collaboration with NTCP in the Netherlands to produce food-contact recycled HDPE.
The group aims to raise the share of post-consumer recycled material in its packaging to 30% within five years. Recycling capacity is set to increase from 400,000 to 700,000 tonnes per year, with annual investment of €15m starting this year.
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