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By Carlo Latorre

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Engel tackles crisis with dual-brand strategy

The Austrian injection moulding machine manufacturer is seeking to address the sector’s structural challenges through internationalisation and portfolio diversification.

May 8, 2026 14:50

ENGEL SchwertbergAustrian injection moulding machine manufacturer Engel closed the 2025/26 financial year with revenue of €1.4 billion, down 6% on the previous year, reflecting a broader crisis in the European sector. It was the third consecutive decline after record sales of €1.7 billion in the 2022/2023 financial year.

While conditions in Europe remained challenging, the Austrian manufacturer said the US market regained momentum and Asia proved resilient, with Southeast Asia and India expected to become key markets in the future.

Stefan Engleder Engel“The challenges persist in what remains a highly volatile global environment,” commented Stefan Engleder, CEO of the Austrian group (pictured). “We remain firmly committed to strengthening our global footprint and our sales and service structure to support customers around the world and create tangible added value for their success.” “Against this backdrop,” he added, “we are advancing the transformation programme as planned, with the clear objective of further securing long-term competitiveness.”

Among the initiatives launched in response to structural changes reshaping the sector is a dual-brand strategy: Engel will focus on customised solutions for particularly demanding applications, while Wintec will complement the portfolio with standardised solutions for less demanding applications, prioritising cost efficiency and rapid delivery without sacrificing automation and digital technologies.

wintec e-winWith this in mind, Engel has decided to market Wintec’s e-win electric injection moulding machines globally. Until now, they had been distributed only in the Asian market.

Part of production capacity has been localised in Asia to counter competition from low-cost countries. At the Changzhou plant in China, more than 1,000 injection moulding machines were built last year, while another 700 machines were produced at the Shanghai and Korean factories.

Engleder stressed the need for EU policies to support the sector and manufacturing industry. “Europe needs a stable, long-term industrial policy once again. This includes fair competitive conditions to ensure that industrial investment remains predictable.”

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Polimerica - Plastics & Rubber News - International edition

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