October 7, 2024 15:09

ReUp, the latest initiative from Versalis, a chemical company under the ENI group, is betting on more sustainable plastics for furniture and home decor, reflecting the company’s growing focus on downstream activities.
The brand was created to design, produce, and market solutions using plastics made either partially or entirely from renewable or recycled sources for furniture and decorative accessories.

As the company explains, "Starting from the name ReUp, which represents the inspiration to recreate value, the project aims to create a supply chain that, with the collaboration of designers, industry specialists, and home decor brands, aims to produce furniture items with recycled or renewable plastics, maintaining high standards of quality, performance, and design."